E-mail marketing is one of the most powerful methods of online marketing these days. It has a very high success rate at a very low investment cost. This is why many business put a lot of their resources in e-mail marketing to avoid the usually lofty costs of advertising.
Because of the anti-spam law imposed by the Canadian government a few years ago, it is important for business owners to know how to conduct e-mail marketing properly to avoid being penalized by the government. Here are some tips:
- Only send e-mail marketing to readers or subscribers who have given their permission to receive e-mails and newsletters.
When your readers or customers sign up, make sure you give them an option to subscribe to your mailing list. It should be an option for them so they can opt out of the mailing list if they don’t want to be bothered by e-mails.
Offer readers to be a part of your mailing list, citing reasons why they should do so. Make sure you tell them what they will be able to get from your e-mails such as tips, opportunities to get discounts and so on so they will voluntarily subscribe.
- They should have the option of unsubscribing.
Every e-mail you send must have an unsubscribe button or link included. This should be cost-free and should be done expediently.
- Always include all business information and details in your e-mail.
This is to help subscribers identify who the e-mail is from. It should include your business name, address phone number, e-mail address and website url.
To avoid violating Canada’s anti-spam law, have your e-mail marketing evaluated by a business lawyer. Look for a law firm specializing in Business lawyer in North Vancouver BC such as Lakes, Whyte LLP in order to make sure you won’t get sued or be held responsible for spamming.
